To further strengthen our global service capabilities and better meet the needs of customers both at home and abroad, we began preparing the Jinan Foreign Trade Headquarters Base in May this year. After more than two months of careful planning, team building, process refinement, and resource integration, the base is now fully operational. All core positions — including foreign trade business development, cross-border operations, customer liaison, and market research — are staffed, and the team has begun formal work.
The decision to establish the headquarters in Jinan was based on a careful assessment of its location and industrial strengths. As the capital of Shandong Province, Jinan offers a well-developed transport network, mature industrial supporting facilities, and a solid pool of talent experienced in foreign trade. Locating the base here allows us to connect domestic supply chains more efficiently with overseas market demand, shorten communication and response chains, and provide customers with more timely and reliable support. From inquiry handling to order follow-up, from product matching to after-sales coordination, the team can now close the loop faster and reduce delays caused by time differences or purely remote communication.
To ensure the team’s capabilities align with the company’s global development requirements, we conducted systematic training and assessments for newly onboarded staff. The training covered core modules such as in-depth knowledge of our full product range, effective approaches to serving overseas customers, analysis of international market trends, and accurate understanding of customer needs. Designed around real business scenarios, the program combined theoretical instruction with substantial practical exercises and simulations. Team members were required to master how to present product features and application scenarios clearly, how to adjust communication styles according to the purchasing habits of customers in different regions, and how to quickly assess market changes and offer practical recommendations. After multiple rounds of evaluation, all personnel currently in post successfully met the standards and are fully prepared to support global operations.
The full operation of the Jinan Foreign Trade Headquarters Base represents an important step in implementing our global service layout. It marks a shift from relying primarily on remote communication to establishing a professional team at a key location with the ability to respond quickly. Customer inquiries will be handled more promptly, market feedback will be more accurate, and we will be better positioned to offer product and service solutions that closely match the actual needs of customers in different regions. Whether working with first-time partners or long-term collaborators, customers can expect a smoother communication experience and more reliable support.
Looking ahead, we will continue to leverage the location and talent advantages of the Jinan base to refine our service processes. Key priorities include improving cross-time-zone collaboration to increase the efficiency of overseas inquiries and order handling; strengthening market research and data analysis so we can respond more quickly to international market changes; and enhancing the clarity of our product knowledge and solutions to help customers make decisions and complete cooperation more efficiently. We will also further refine service standards for different markets, enabling the team to provide professional and practical responses when working with customers from various countries and industries. Our aim is to deliver more professional, efficient, and thoughtful service, working together with global customers toward long-term mutual success.
The full operation of the Jinan base is a concrete expression of our commitment to better service. We will take this as a new starting point, continue investing in resources, refining team capabilities, and improving our service systems, with the goal of becoming a trusted partner for customers around the world. No matter which time zone our customers are in or what purchasing challenges they face, we hope to serve as a stable and reliable source of support they can count on.
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