Hirty years of hard work forge the legend of craftsmanship: the leapfrog development of Sunshine Conveying Equipment

Dec 25, 2025

From a humble rural workshop in 1995 to a renowned enterprise with modern factories today, Sunshine Conveying Equipment has written an epic of struggle for China's private manufacturing industry over three decades. This family-owned business, rooted in China's rural areas, has achieved a magnificent transformation from a handicraft workshop to an industry benchmark through the perseverance and innovation of two generations. Its development trajectory is a vivid epitome of the transformation and upgrading of China's manufacturing industry.

The Hardship of Entrepreneurship: Industrial Seeds Growing in the Mud

In the winter of 1995,20-year-old Mr.Wang embarked on his entrepreneurial journey in a remote rural area with a tool bag. The dirt road to the county town became muddy during rainy seasons, so he rode a second-hand bicycle through the countryside, always carrying product samples and dry rations in his basket. In his three-room mud house, he borrowed 10,000 yuan to buy his first lathe and trained two fellow villagers in mechanical processing in the cramped, cold room. According to veteran employees, the first batch of products was scrapped 17 times due to insufficient precision. Mr.Wang sold his wedding ring to purchase measuring instruments and led his team through repeated debugging in-10°C winter, ultimately overcoming the technical challenges.

From Workshop to Modern Enterprise: The Transformation of the Butterfly from Cocoon

In late 2007, the company reached a pivotal turning point. With government support under the "Industry Backs Agriculture" policy, Mr.Wang mortgaged all his assets to acquire 20 mu (approximately 1.33 hectares) of industrial land. During construction, he led his team in bricklaying and wall-building to cut costs, persisting through blistered hands. By early 2012, the 12,000-square-meter standardized factory complex was completed. The company was officially renamed "Lingxian Sunshine Conveying Equipment Co., Ltd." and implemented the ISO9001 quality management system, achieving annual output value exceeding 10 million yuan that year.

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Chasing Dreams Globally: China Manufacturing Opens the International Market

In 2016, this homegrown enterprise with two decades of domestic market experience faced dual pressures from overcapacity and homogenized competition. "Going global, we must bring quality products worldwide," Chairman Mr.Wang declared with conviction at the conference. When the spotlight of the Munich Baking Expo fell on Sunshine Conveying Equipment's self-developed spiral conveyor belt, this long-planned "international breakthrough" reached a critical turning point. Portuguese buyers immediately placed an order for 3,000 meters of the belt, marking the official entry of our products into the international market. The transformation journey was fraught with challenges. To overcome EU CE certification technical barriers, the technical team conducted 200 hours of continuous testing in high-temperature workshops for a month, ultimately obtaining the required certification. The company also established overseas warehouses and sample exhibition halls in Indonesia, building an operational system of "localized production + international services." Today, overseas revenue from Sunshine Conveying Equipment accounts for 20% of total revenue. Moving forward, we will continue to excel in sales and service for both domestic and international clients.

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Flying Against the Wind: Responsibility in the Epidemic

When the COVID-19 pandemic struck in 2020, businesses were hit by a double whammy of order cancellations and raw material shortages. With only two weeks' worth of cash reserves, Mr.Wang refused to lay off workers or cut salaries, instead using his entire savings to support struggling employees and local communities. His company also donated medical supplies, organized volunteer services, and provided aid to underprivileged children. These social commitments earned him accolades including the "Social Contribution Award", "Child Welfare Project Partner", and "Star Enterprise" recognition.

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Spring warmth and flowers: innovation-driven growth

The 2023 global industrial chain restructuring has created historic opportunities, with the company securing orders from multinational corporations like Kweichow Moutai and Wuliangye through its flexible manufacturing capabilities. It further invested 5 million yuan to build new production facilities, establishing a streamlined quality assurance process from order placement to delivery. In the first half of this year, the company's output value surged by 50% year-on-year, while its food industry orders have been booked through March 2026.

Standing at the 30th anniversary milestone, the development history of Sunshine Conveying Equipment is like a miniature version of China's industrial evolution. From crude adobe houses to precision manufacturing in smart workshops, from rural small workshops to the transformation into a national high-tech enterprise, from product promotion on bicycles to strategic partnerships with multinational corporations, this company rooted in rural areas has proven through perseverance and innovation that the rise of China's manufacturing industry requires not only a vision to look up at the stars but also the resilience to stay grounded. As founder Mr.Wang said, "Every step we have taken is engraved with the era's imprint of China's manufacturing transformation and upgrading."

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